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Are pay-per-click ads the best method of getting customers to your website?

Essentially there are two ways your website can get to the top of a search engine's results:

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* Search engine optimization, where your site is optimized to be at the top of the naturalorganic results on the left side of the results page (link to our SEO page)

JupiterResearch analyst Niki Scevak stated that one in seven searchers click on a paidsponsored link. If you do the math, that's only 14% of searchers who are choosing the pay-per-click ads to get to the information they are searching for. It also means Cheap Adidas NHL Jerseys , if you concentrate all your search efforts on pay-per-click you will only be reaching 14% of your potential customers.

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Shell Harris is an Internet marketing consultant and an SEO Specialist.
He provides proven results for Website promotion. More articles can be found at
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This article may be freely reprinted as long as all links and author information remain.

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