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My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn't be at ease until it was silent again Angels Justin Upton Jersey , so I filled the tank.

Did I fill it to satisfy a want or a need? Does it really matter? Probably not.

The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve the problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.

Filters Don't Flow from My Tap
Where would I get a filter? How would I decide where to shop first?

There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home. I would go there for my new filter without hesitation. I know that they have fish tank filters, exactly what I'd need to solve my problem.

Do your prospects know you have exactly what they need to solve their problems?

To sell more you must demonstrate to more prospects that you have just what they want. There are two ways you can work toward this goal:

It makes sense to do both. You can sell more by using the same marketing material to market to a larger Angels Zack Cozart Jersey , targeted audience. You can also increase sales by enhancing your marketing material to be noticed by more of the prospects you currently target.

Marketing to a larger audience is simple but can be quite expensive and improving your marketing material may seem like a daunting task. You can make this second task easier by knowing how to approach it.

Help Your Prospects Focus on You
When your prospects encounter your marketing material they should experience the familiar feeling of looking in a mirror.

Creating a sense of familiarity for your prospects when they absorb your marketing material helps eliminate a barrier to making a sale. People are more likely to buy from someone with whom they feel familiar. When we see ourselves in a mirror we see a clear and familiar image.

You can create a sense of familiarity for your prospects by focusing your marketing material around their problems.

Problems tend to strike an emotional chord within each of us. When we have emotional reactions we tend to become more alert to our surroundings. You can take advantage of this reaction by including client problems in your marketing material. You will increase your chance of being noticed, remembered and making a sale by presenting your marketing material to someone who has recently become more alert.

Being noticed more often is good. You will sell more. However Angels Albert Pujols Jersey , you will sell even more if a greater percentage of the people who notice and read your marketing material take the next step and contact you.

The answer is to use a marketing message. A marketing message is a highly specific set of words you can use to attract and demonstrate value to your prospects.

With a marketing message focused around client problems you will sell more with less effort.

What's your marketing message?

The author, Jeremy Cohen Angels Nolan Ryan Jersey , helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing guides and coaching service. Get his free marketing guide: Jumpstart Marketing: More Profits Authentic Reggie Jackson Jersey , Clients and Success at:
It's probably one of the most frequently asked questions on those forums dedicated to online business and internet marketing. Can you really make money on the internet? The simple answer is yes you could make money online!

The Internet is not only for finding information about obscure or not so obscure things and chatting in the endless chat rooms that exist to cater for every type of person. It can also be an excellent place to create a second or in some instances even a primary income.

That's great but how do I do it? Well that's probably the second most frequently asked question about running an online or home based business and follows quite naturally from the first!

There is a plethora of ways in which you could earn online. The following are just a few of the opportunities available as well as some useful tips to help you maximize your earning potential in each one of them.

You could earn money as an affiliate.

An affiliate is like a middleman for a merchant and the customer. Essentially the affiliate find the customers and sells, or more accurately ?pre-sells? them the affiliate's products. In many ways this pre-selling is easier than actually selling the goods.

As an affiliate your online business is about capturing the potential customer's interest and leading them to the affiliate merchant's site. If a sale is then made Authentic CJ Wilson Jersey , you will receive an agreed commission that can be as high as 95% of the actual price of the product sold.

Sounds like an interesting way of running your own online business without incurring all the costs normally associated with having your own products doesn't it? Potentially you could enroll in as many affiliate programmes as you felt able to manage or promote and earn income from all of t. Cheap Jerseys Cheap Jerseys From China Wholesale Cheap Jerseys Wholesale Authentic Jerseys Wholesale Jerseys Cheap Soccer Jerseys China Wholesale Jerseys From China Wholesale Jerseys From China Wholesale MLB Jerseys Wholesale NCAA College Jerseys